Selling Poetry in Seattle on Jim Lehrer NewsHour

JEFFREY BROWN: Marshall and Deavel had run a general bookstore for seven years until a Barnes & Noble opened not far away.

JOHN MARSHALL: And I know I just saw it.

JEFFREY BROWN: The two then did something that does sounds nuts: Rather than fold their tent and find a new business, they went into an even smaller niche, all poetry, all the time.

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